A Practical Guide to Information Architecture (Practical by Donna Spencer

A Practical Guide to Information Architecture (Practical by Donna Spencer

By Donna Spencer

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For example, they may need to check system requirements before downloading software, read the product description before adding it to their shopping cart or looking at similar products. You need to know what their next step is so you can help them take it easily.

For example statistics, executives, government employees. • Create a community. • Demonstrate that we are ‘thought leaders’ in the area of self-service business intelligence. • Use structural elements common to competitors’ websites. This will allow readers to be instantly familiar with the website as the structure is similar to other websites. • Use design elements common to competitors’ websites. This will allow readers to be instantly familiar with the design elements as they have used them on other websites.

I’ve worked on projects where two organisations wanted to merge or share data. The biggest barrier (and the biggest part of the project) was that their data was classified in different ways. Even a small difference in defining something like a geographical boundary makes it hard to compare and combine data. Fig 4 – 5. Insurance forms are full of classifications, and your answers affect how much you pay. 35 A Practical Guide to Information Architecture ~ IA for non web Mobile If you are designing a mobile app, you’ll need to do some IA work.

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